Monday, March 20, 2006

the juicy fruit effect



most things are great for about 30 seconds and then the taste is gone. for me, this tends to be the rule and not the exception.. people, places, ideas become tedious.

so, when you find someone, someplace, or something whose flavor is self-renewing it is indeed a beautiful thing. the juicy fruit effect in reverse - the more you chew, the better it tastes.

it's funny to me - so unexpected. to find that prolonged exposure can actually heighten curiosity and desire as opposed to extinguish it.

1 comment:

paul said...

such a "right on" post.

so what were you thinking of that has that "reverse juicy fruit effect" as you wrote this?